The Mrs Wishy-Washy series of readers for children are published by Clean Slate Press an Auckland company New Zealand owned and operated company which publishes high-quality educational resources, both for New Zealand schools and the international market. See http://cleanslatepress.com/
Clean Slate is now a multi-million dollar business selling titles primarily to early education markets in the US, Canada and Australia.
Obviously the value of the export of these early education readers can be quantified, but what can't be put into dollar terms is the value of the character and its creator, Joy Cowley, for its promotion of New Zealand's creative industries.
Source: Smith, N. (2012) Lovable character key to publisher's success. In The Business Herald p.11 published Friday February 24, 2012.
