Frankfurt Book Fair 2012

Frankfurt Book Fair 2012 | Ministry for Culture and Heritage

This is great news for New Zealand's creative industries and the export of our creativity.
New Zealand will be the Guest of Honour at the prestigious 2012 Frankfurt Book Fair which is the biggest book and media trade fair in the world – with around 7,500 exhibitors from over 110 countries and nearly 300.000 visitors yearly. The Buchmesse or Book Fair site can be found at: http://www.buchmesse.de/en/guest_of_honour/

Trade Shows

Stall at a trade fair advertising and displaying the produce of Kiwi Bacon & Hams, 1930, New Zealand. Reference Number: 1/2-000261-G Photographer William Arthur Price. Dry plate glass negative. Photographic Archive, Alexander Turnbull Library, National Library of New Zealand. No known copyright restrictions.

Much of the material that is published about trade shows or trade fairs contain really useful information about the nuts and bolts of preparation and setting up.  And of course they stress the importance of this marketing technique for the exporter.    Few contain strategies for the actual intelligence gathering that will go on once the opening hoopla is over.

One short piece, from that goldmine of very useful information FUMSI,  written by Judith Binder outlines what she calls ‘elictation techniques’ (– from eliciting information.)   This is unique and useful material for the team going to a trade show.  Judith Binder’s piece can be found at:

http://web.fumsi.com/go/article/find/64638

FUMSI’s website address: http://www.fumsi.com/   and if you are looking for resources on trade shows, have a look at what the New Zealand School of Export has to offer at:

http://ets.kohalibrary.com/cgi-bin/koha/opac-search.pl?q=trade+fairs