"New things often come from a downturn" - Dale Herigstad

This quote comes from the website of XMediaLab www.xmedialab.com From May22-24th there was a 'Lab' in Auckland entitled 'Commercialising Ideas'. Dale Herigstad was one of a number of international mentors at the Lab. A couple of other notable quotes:

• Survival is the new growth - Tim Chang
• Trust is the social media currency - Patrick McFie

XMediaLab is about helping digital media companies improve their creative ideas and therefore increasing the likelihood of receiving funding, and getting to market successfully. In other words commercialising ideas.

The Lab in Auckland was supported by New Zealand Trade & Enterprise as part of its work to help grow New Zealand industry and build its international competitiveness.

There are other labs to come this year - the Sydney Lab this month will focus on games. Check out the website for more information.