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Wednesday, 20 January 2010

Exporting is a hidden activity


Waireinga = Leaping water; also called  The Bridal Veil Falls, Waikato, New Zealand.  Photo: F.Siddle 15 January 2010

What is the link you might ask?  I have just spent a few days in Hamilton and the Waikato Region.   We visited this stunning waterfall where the water falls 55 metres to the pool below.   I had not heard of these falls - they were a hidden delight to be discovered - maybe they are in Lonely Planet or another guide which I hadn't consulted.   It occurred to me that exporting  in New Zealand and probably in other countries is an activity where companies just get on with it.  The Waikato has a number of exporting companies but they are unseen and unsung.  

Ironically it is often products which trumpet themselves are being of 'export quality', 'for export only', export this or that, but these words don't really impinge on our lives.   Out there there are many  companies  doing the hard work which keeps our economy going .

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