will have noticed that there is a war going on. Over the weekend the chocolate manufacturer Whittakers from Porirua screened a long advertisement based on the theme of "What's Fair" which included the fact that some of their range uses Fair Trade products. Today Cadbury in New Zealand have countered with a newspaper campaign also saying that they are using Fair Trade products. With Cadbury's recent disastrous introduction of palm oil into their recipe, one wonders if they can get back on top using the fair trade line...
Oh well we shall await the next shot!
The Exportersblog is a unique way for you to stay in touch with current issues in international trade. By reading and contributing you can be a part of the story of international trade in the South Pacific. It is the only export blog originating from New Zealand and promotes export success and international trade. It has been set up by the New Zealand School of Export.
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