Unlimited Realities, a New Zealand software company founded in 1996 in Palmerston North, New Zealand, has developed software which will be bundled on millions of computers sold by US manufacturer Dell. The company has built Dell Stage which will be installed on all Dell’s consumer market PCs.
Back in 2007 when the New Zealand School of Export was being founded, I talked with Russell Brebner about their export business. At that stage (July 2007) they were only exporting one product – their multimedia creativity software product Umajin. David Brebner participated in a trade mission to Japan in 2007 and Russell had already been to Korea. Russell described the atmosphere in the company as ‘very educational’ reflecting the nature of the Umajin product which was a one-stop shop for schools by bringing together a number of applications. The Umajin product website is still at www.umajin.com .
The company had two arms in 2007 ‘bespoke solutions’ and ‘the creative arm’. It expanded into international markets with its launch of Fingertapps in 2008 and currently a number of Fingertapps touchscreen products are listed on the website:
Last year Unlimited Realities received the Most Innovative Software Product Award at the annual New Zealand Hi-Tech Awards for its Fingertapps multi-touch software product. The judges commented ‘ ‘Unlimited Realities’ are leading in their field, and their application is on the leading edge of the way we will interact with computers, telephones and entertainment devices.’ Unlimited Realities was also a finalist in the 2010 Red Herring Asia 100 awards in which New Zealand companies LanzaTech and Mi5 were winners.
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