Pandas at Chengdu – Photo by Dr Romuald Rudzki November 5, 2011. A visit to the Pandas at the Panda Breeding Center was a lighter but enjoyable moment for participants in the IATTO Forum in Chengdu, China.
The Forum was very successful and the Chinese hosts at the Nordic International Management Institute ensured that the event was enjoyed by all (including the five banquet meals and displays of dancing).
Dr Rudzki found the programme very stimulating and when pressed for a highlight opted for the paper by Anu-Mall Naarits of the Estonian Marketing Institute entitled How to revolutionize exports? The case of Estonia.
The changes made in Estonia included a new programme with a 12 month long export training – the first three months being intensive.
The key success factors for the programme were:
· Media support for the programme
· Passionate participants: companies, candidates, mentors, providers, ITM, & Enterprise Estonia
· Speed of recruitment
· Sense of competition
· Used innovative recruitment strategy which set high expectations and used innovative training methods
A brief report with photos can also be found on the IATTO website at http://www.iatto.org/Default.aspx?ext=1&objectID=85
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