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Thursday, 17 September 2009

BRIGHT magazine

BRIGHT magazine published by New Zealand Trade & Enterprise has issued its last number: Issue 35. It was published from 2003 through to August-September 2009. These were six years of really interesting profiles of countries and exporting companies, plus pieces by regular columnists such as Ed Bernacki and Ganesh Nana. Not only were they interesting but also useful for the exporter and international trade educator. The demise of BRIGHT, even although NZTE has developed an e-newsletter called Exportnews, leaves a real gap. Is this a product of the Government's new broom, the economic downturn, or the perceived need to publish electronically?

What do you think? Will you miss BRIGHT or have I got it wrong?

1 comment:

Graeme said...

It seems like there is now a successor IN Business - see http://www.in-business.co.nz/in-business-launches-to-national/