US marketing award for export strategy paper
This article on a paper by Professor Sylvie Chetty and Professor Colin Campbell Hunt of Otago University, revealed that New Zealand firms do not follow textbook approaches to exporting. Instead they usually follow one of three paths:
1. a regional model of launching say into Australia
2. a ‘born global’ strategy of going international within two years of starting up
3. a global model of developing a strong domestic market and launching out slowly.
Is this the Kiwi way?
The Exportersblog is a unique way for you to stay in touch with current issues in international trade. By reading and contributing you can be a part of the story of international trade in the South Pacific. It is the only export blog originating from New Zealand and promotes export success and international trade. It has been set up by the New Zealand School of Export.
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