Popular Posts

Tuesday, 11 October 2011

Steve Jobs - 1955-2011 Exporter and entrepreneur

Steve Jobs.  Photo by dfarber. Creative Commons licence non-commercial only.

Much has been written following Steve Jobs’ death on October 5.  Few if any of those writers have noted that as the developer of the i-gadgets – iMac, iPod, iPad and iPhone – he was an exporter.   His ideas and the technologies he fronted have been sent around the world.  There are now so many other companies who are marketing and exporting these technologies.
In his obituary for Steve Jobs, Bruce Newman writes  that he ‘altered the landscape of popular culture’ in three areas: music, movies and computers.  Everywhere around the world, his influence through the ‘exporting of his ideas’ has been and still is felt.   Indeed he has changed our language with the introduction of the  ‘mouse’ at the time of the launch of the Macintosh in 1984.   And at the moment and probably for some time to come, the phrase ‘I’ve got an Apple’ doesn’t mean we have a fruit.
Many of us are familiar with his entrepreneurial beginnings in business, when he and Steve Wozniak started the Apple company and the Apple brand which has become synonymous with style and ease of use.  Steve Jobs was a model for all those who believe that export products should have a clear aesthetic in their design and be high quality products.
May he rest in peace.

Sources: Newman, B. (2011) Sun King reigned over Silicon Valley. [Obituary] published in the Dominion Post Friday October 7, 2011 p.B5
Rogers, C. (2011) He changed your world, whether you bought an Apple gadget or not.  Dominion Post Friday October 7, 2011 p.A1

No comments: