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Wednesday, 24 August 2011

Trade Shows

Stall at a trade fair advertising and displaying the produce of Kiwi Bacon & Hams, 1930, New Zealand. Reference Number: 1/2-000261-G Photographer William Arthur Price. Dry plate glass negative. Photographic Archive, Alexander Turnbull Library, National Library of New Zealand. No known copyright restrictions.
Much of the material that is published about trade shows or trade fairs contain really useful information about the nuts and bolts of preparation and setting up.  And of course they stress the importance of this marketing technique for the exporter.    Few contain strategies for the actual intelligence gathering that will go on once the opening hoopla is over.

One short piece, from that goldmine of very useful information FUMSI,  written by Judith Binder outlines what she calls ‘elictation techniques’ (– from eliciting information.)   This is unique and useful material for the team going to a trade show.  Judith Binder’s piece can be found at:

FUMSI’s website address: http://www.fumsi.com/   and if you are looking for resources on trade shows, have a look at what the New Zealand School of Export has to offer at:

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